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The source projected that advertising spending would continuously grow across the three presented world regions from 2025 to 2028. The Americas' ad revenues were forecast to surpass 460 billion U.S. dollars in 2026 and exceed 510 billion dollars two years later. In the Asia-Pacific (APAC) region, the values were expected to rise from little more than 376 billion dollars to over 418 billion dollars in the same period.

The ad spending in the advertising market worldwide was modeled to amount to 1.18 trillion U.S. dollars in 2025. In a steady upward trend, the ad spending rose by 580 billion U.S. dollars from 2017. The ad spending is forecast to decline by 546.03 billion U.S. dollars from 2025 to 2031, fluctuating as it trends downward.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market �����ƽ�� page on Advertising.

The global digital ad spending is forecast to experience significant growth in all segments in 2030. Particularly noteworthy is the segment Search Advertising, which has the highest value of almost 544 billion U.S. dollars. 

Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom.

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In 2025, Alphabet was expected to be the company with the highest digital advertising revenue worldwide, at 209 billion U.S. dollars. Alphabet owns Google and YouTube, whose digital ad revenues were projected to amount to 190 and 19 billion dollars, respectively. Meta - the owner of Facebook and Instagram - ranked second, with revenues of 184 billion dollars.

Comparing the 20 selected regions regarding the ad spending in the 'Social Media Advertising' segment of the digital advertising market, the United States is leading the ranking (72.3 billion U.S. dollars) and is followed by China with 71.4 billion U.S. dollars. At the other end of the spectrum is Thailand with 501.27 million U.S. dollars, indicating a difference of 71.8 billion U.S. dollars to the United States.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the banner advertising segment of the digital advertising market.

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The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. 

Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future.

Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. dollars. The source projected that the value would increase to more than 107.5 billion by 2028.

Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around 327 billion U.S. dollars in 2021.

AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than 80 percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly 50 percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

In 2023, digital retail media advertising spending worldwide stood at nearly 135 billion U.S. dollars. The source projected that the value would increase to 170 billion by 2025. To compare, Amazon generated 46.9 billion dollars in ad sales worldwide in 2023.

The global marketing technology (martech) market size stood at 509 billion U.S. dollars in 2022 and increased to almost 670 billion in 2023. By the end of 2025, it is estimated to reach 859 billion.