A. Guttmann
Research Lead covering media
Artificial intelligence (AI) in marketing in Germany - statistics & facts
In summer 2024, Germany made headlines when its highest court allowed patents for artificial intelligence (AI)-generated inventions. This decision stands in stark contrast to rulings e.g. from the United Kingdom, where AI-generated inventions do not enjoy any protection, and from the United States, where a human being needs to make a considerable contribution to the invention for it to be patentable. This is one of the ways Germany is attempting to make sure its economy profits from the AI boom rolling across the world and changing the face of numerous sectors. In German marketing, the impact has been marginal so far.
