A. Guttmann
Research Lead covering media
Influencer marketing in the UAE - statistics & facts
In a country where luxury meets digital innovation, influencer marketing has become a dominant force in the UAE’s advertising landscape. Over 60 percent of influencers in the Middle East and North Africa region voting for Dubai as the best city to start a small business in the region. With some of the highest social media usage rates in the world, platforms like Instagram, TikTok, and YouTube have become key tools for brands to engage with their target audience in the UAE.
