A. Guttmann
Research Lead covering media
Out-of-home (OOH) advertising in the United States – statistics & facts
As digital advertising has grown to dominate the U.S. media landscape, out-of-home (OOH) advertising has carved out a durable role as one of the few channels that reaches consumers entirely outside the screen environment. Billboards, transit displays, and place-based media offer brands unfiltered physical presence in public spaces - a quality that has attracted growing investment from sectors ranging from technology companies to local service providers. Against that backdrop, U.S. OOH advertising revenue closed 2025 at a record high, capping a multi-year growth streak. While OOH holds a relatively modest share of total U.S. ad spending compared to digital media, the consistency of its expansion reflects broadening demand rather than a narrowing base.
