A. Guttmann
Research Lead covering media
Out-of-home advertising worldwide – statistics & facts
The sector may be known as out-of-home advertising, but American players are rather returning home – and staying there. Two New York City-based giants, Clear Channel Outdoor and Outfront Media, entered the second half of the 2020s limiting their operations to the domestic market. CCO started to sell its international businesses two years earlier, commenced 2025 having completed the handover of most of its operations in Latin America, and continued to pursue the sale of its Europe-North, Spain, and Brazil units. About half a year earlier, in mid-2024, Outfront announced the sale of its Canadian business to Toronto-based media conglomerate Bell Media Inc. As a result, both companies now operate exclusively within the United States. The world is watching. Focus Media, headquartered in Shanghai, reached annual revenues close to Outfront, still the fifth-largest OOH ad company by total revenue as of 2024.
