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The electric vehicle market is a dynamic and highly diverse sector attracting companies, consumers, and governments alike. As countries increasingly commit to reducing their transport emissions in the next few years, they are faced with various challenges which could be addressed to improve global electric vehicle adoption. While consumers play an important part in the success of these goals, market inequalities create additional hurdles for parts of the global EV supply chain. In this context, the impetus has been placed on automakers to diversify their offer, leading to growing research and development spending in green transportation. However, this higher focus on more sustainable vehicles comes with its own set of obstacles, some of which are independent from the production chain.