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Smartphone market share worldwide from 4th quarter 2009 to 1st quarter 2026, by vendor

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Source

Release date

April 2026

Region

Worldwide

Survey time period

Q4 2009 to Q1 2026

Supplementary notes

The source provides only the data for the leading vendors in each period and revises the figures for the previous corresponding period. Thus, the category "Others" contains different vendors in each quarter.

The figures for the most recent quarters are preliminary.

Citation formats

Smartphone market share worldwide quarterly 2009-2026, by vendor

Published by Thuy D., Apr 24, 2026

In the first quarter of 2026, Samsung held a significant share of global smartphone shipments, at **** percent. Longtime competitor Apple ranked second, with a ****-percent market share.

Samsung and Apple smartphone sales

Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of the Galaxy Series, Samsung's smartphone shipments totaled nearly **** million units globally in the first quarter of 2026.

Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than**** million iPhones worldwide in the first quarter of 2026. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year.

Xiaomi in the lead

While Apple and Samsung are typically the two major companies challenging for the top spot, Xiaomi managed to climb the smartphone market ladder, recording shipments of **** million smartphones in the first quarter of 2026. 

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