A. Guttmann
Research Lead covering media
Advertising in Belgium – statistics & facts
Belgium's advertising industry is at an exciting intersection of tradition and innovation. On the one hand, the sector is still actively leveraging television as one of the many analog media formats that have helped reach audiences for decades. On the other hand, the country is experiencing an ongoing digital transformation. In 2024, Belgium's annual ad spend was estimated at 3.18 billion euros, and a slow but gradual increase is projected in the following years.
