A. Guttmann
Research Lead covering media
Sustainability in advertising and marketing worldwide - statistics & facts
Brands everywhere appear to be 鈥済oing green,鈥 with many claiming to be on board but only a few reaching that destination. There is a growing requirement for companies to provide a more sustainable future, highlighting socially and environmentally responsible products, processes, and brand values. With consumers in key markets frequently checking the sustainability practices of brands before making a purchase, integrity is paramount.
