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Consumer Trends 2026

ÌÇÐÄÆƽâ°æ trend report on upcoming trends in the consumer world

The development of AI and uncertainty about personal finances and the wider economy are some of the key factors influencing consumer behavior. Brands and retailers must adapt their tactics to attract the consumer of the future and keep them coming back for more.

This report aims to identify the key consumer trends of 2026 and provides fact-based insights on a broad range of topics such as consumer sentiment, AI in retail, trending consumer products and experiences, and the evolving wellness industry.

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Table of contents

Consumer sentiment

  • Consumer spending and cautious optimism
  • How tariffs are shaping consumption
  • Grocery shrinkflation
  • Treatonomics

The AI breakthrough
  • AI consumer typology
  • AI-based solutions in retail
  • AI shopping
  • Applications in grocery shopping

Products: fakes, dupes, and nostalgia
  • Fakes and dupes
  • Gen Z perspective on dupes
  • Labubu
  • Jellycat

The shifting wellness landscape
  • GLP-1 and the food industry
  • Caffeine trends
  • Mental health supplements
  • Gen Z wellness purchases

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