Topic: TV advertising in the United Kingdom

TV advertising in the United Kingdom - statistics & facts

The British are likely to associate not one, but two TV Kevins with Christmas. The first one is the main character from “Home Alone” (1990). The second is Kevin the Carrot, the hero of Aldi’s Christmas commercials. He first made an appearance in 2016 and has been coming back annually with new adventures. The campaign, created by MacCann Manchester, was critically acclaimed, gaining a Gold Effie in the category ‘Sustained Success’ and becoming, the “most effective and favorite Christmas advertising” in the United Kingdom, beating even the Coke Truck.

TV ad revenue worldwide
******bn USD

TV advertising revenue in the UK
****bn GBP

Total number of TV households in the UK
27.5m

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Current statistics on this topic

TV and audiovisual industry revenue in the UK 2013-2024, by source

Traditional advertising

Traditional TV advertising reach in the UK 2021-2030, by type

Advertising

Most popular Christmas TV ads in the UK in 2022

Overview

TV advertising spending in the UK 2011-2024
TV advertising spending in the UK 2011-2024
TV advertising expenditure in the United Kingdom from 2011 to 2024 (in billion GBP)
TV advertising revenue in the United Kingdom (UK) 2014-2024, by source
TV advertising revenue in the United Kingdom (UK) 2014-2024, by source
TV advertising revenue in the United Kingdom (UK) from 2014 to 2024, by source (in million British pounds)
Most-viewed TV advertisers in the UK 2023
Most-viewed TV advertisers in the UK 2023
Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts)
Ad industry power consumption in the UK 2022, by medium
Ad industry power consumption in the UK 2022, by medium
Distribution of electricity consumption of the advertising industry in the United Kingdom in 2022, by medium
Ad industry carbon emissions in the UK 2022, by medium
Ad industry carbon emissions in the UK 2022, by medium
Distribution of carbon dioxide emissions of the advertising industry in the United Kingdom in 2022, by medium

Major players

BBC's advertising revenue in the UK 2018-2026
BBC's advertising revenue in the UK 2018-2026
Advertising income of the BBC Group in the United Kingdom (UK) in fiscal years 2018 to 2026 (in million GBP)
ITV total & digital advertising revenue 2017-2025
ITV total & digital advertising revenue 2017-2025
Total and digital advertising revenue of ITV from 2017 to 2025 (in million GBP)
Channel 4 advertising revenue 2019-2025, by platform
Channel 4 advertising revenue 2019-2025, by platform
Advertising revenue of Channel 4 from 2019 to 2025, by platform (in million GBP)
STV Group ad revenue 2019-2024
STV Group ad revenue 2019-2024
Advertising revenue of the STV Group plc from 2019 to 2024 (in million GBP)
Ad revenue of Sky UK Limited 2019-2024
Ad revenue of Sky UK Limited 2019-2024
Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP)

Marketer insights

Leading marketing channels for storytelling in the UK 2023
Leading marketing channels for storytelling in the UK 2023
Most popular marketing channels for storytelling in the United Kingdom as of July 2023
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
Sources of advanced TV ad budgets in the UK 2023
Sources of advanced TV ad budgets in the UK 2023
Sources of advanced TV ad budgets according to marketers in the United Kingdom (UK) as of September 2023
Drivers of advanced TV ad spend in the UK 2023
Drivers of advanced TV ad spend in the UK 2023
Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023
Inhibitors of advanced TV ad spend in the UK 2023
Inhibitors of advanced TV ad spend in the UK 2023
Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023
Share of marketers who think it is time to get rid of GRPs in the UK 2023-2024
Share of marketers who think it is time to get rid of GRPs in the UK 2023-2024
Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024
Readiness to get rid of GRPs in the UK 2023
Readiness to get rid of GRPs in the UK 2023
Readiness to get rid of gross rating points (GRPs) among marketers in the United Kingdom (UK) as of September 2023

Consumer insights

Non-digital advertising touchpoints in the UK 2025
Non-digital advertising touchpoints in the UK 2025
Non-digital advertising touchpoints in the UK as of September 2025
Traditional TV advertising reach in the UK 2021-2030, by type
Traditional TV advertising reach in the UK 2021-2030, by type
Number of TV advertising viewers in the United Kingdom (UK) from 2021 to 2030, by type (in million users)
Linear TV commercial impacts in the UK 2009-2023
Linear TV commercial impacts in the UK 2009-2023
Number of linear TV commercial impacts in the United Kingdom (UK) from 2009 to 2023 (in billions)
Time spent with TV advertising in the UK 2022-2023
Time spent with TV advertising in the UK 2022-2023
Average per capita daily time spent with broadcaster TV advertising in the United Kingdom in 2022 and 2023 (in minutes)
Main channels of new brand discovery in the UK Q3 2024
Main channels of new brand discovery in the UK Q3 2024
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2024
Communication methods used by retailers in Great Britain 2023
Communication methods used by retailers in Great Britain 2023
Forms of brand communication used by retailers noticed by consumers in Great Britain as of February 2023
Consumer trust in advertising in the UK 2023, by media
Consumer trust in advertising in the UK 2023, by media
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium
Consumer trust in advertising in the UK 2024, by medium & age
Consumer trust in advertising in the UK 2024, by medium & age
Trust in advertising among consumers in the United Kingdom (UK) in 2024, by medium and age
Attitudes towards product placement in the UK 2023
Attitudes towards product placement in the UK 2023
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023
Complaints to the ASA in the UK 2024, by media type
Complaints to the ASA in the UK 2024, by media type
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by media type

Spotlight: connected TV

Household penetration of smart TV sets in the United Kingdom (UK) 2014-2025
Household penetration of smart TV sets in the United Kingdom (UK) 2014-2025
Household penetration of smart TV sets in the United Kingdom (UK) from 2014 to 2025
Household ownership of smart TV in the United Kingdom (UK) 2022-2025, by age
Household ownership of smart TV in the United Kingdom (UK) 2022-2025, by age
Share of households that own a smart TV in the United Kingdom (UK) from 2022 to 2025, by age group
Connected TV ad spending in the UK 2023-2028
Connected TV ad spending in the UK 2023-2028
Connected TV (CTV) advertising spending in the United Kingdom (UK) from 2023 to 2028 (in billion GBP)
Connected TV ad spend in the UK 2022-2023, by format
Connected TV ad spend in the UK 2022-2023, by format
Connected TV (CTV) advertising spending in the United Kingdom (UK) in 2022 and 2023, by format (in million GBP)
Connected TV ad spend growth in the UK 2023, by format
Connected TV ad spend growth in the UK 2023, by format
Change in connected TV (CTV) advertising spending in the United Kingdom (UK) in 2023, by format

TV ad revenue worldwide
******bn USD

TV advertising revenue in the UK
****bn GBP

Total number of TV households in the UK
27.5m

Key figures

The most important key figures provide you with a compact summary of the topic of "TV advertising in the United Kingdom" and take you straight to the corresponding statistics.

- Share of TV in UK ad spend
- **%
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Detailed statistics
Advertising revenue share in the UK 2022, by medium
- BVOD ad spend in the UK
- ***m GBP
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Detailed statistics
TV advertising spending in the UK 2012-2022, by format
- FAST ad spend in the UK
- ***m GBP
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Detailed statistics
FAST ad revenue in the UK 2021-2027
- CTV ad spend in the UK
- ***bn GBP
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Detailed statistics
Connected TV ad spending in the UK 2023-2028

- Most viewed TV advertiser in the UK
- Procter & Gamble
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Detailed statistics
Most-viewed TV advertisers in the UK 2023
- Advertising income of the BBC
- ***m GBP
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Detailed statistics
BBC's advertising revenue in the UK 2018-2026
- Ad revenue
- ****m GBP
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Detailed statistics
Channel 4 advertising revenue 2019-2025, by platform
- Advertising revenue of ITV
- ****bn GBP
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Detailed statistics
ITV total & digital advertising revenue 2017-2025

- Leading traditional ad touchpoint in the UK
- TV
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Detailed statistics
Non-digital advertising touchpoints in the UK 2025
- Most trusted medium in the UK
- TV
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Detailed statistics
Consumer trust in advertising in the UK 2023, by media
- Rank of TV among sources of new brand discovery in the UK
- *nd
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Detailed statistics
Main channels of new brand discovery in the UK Q3 2024
- UK consumer favorite brand messaging type
- Humorous
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Detailed statistics
Type of brand messaging consumers want in the UK 2023

Further reports

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Television industry in the United Kingdom (UK)

Digital video in the United Kingdom (DMO)

Broadcaster video-on-demand in the United Kingdom

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TV advertising in the United Kingdom - statistics & facts

Key insights