based on addressable ad audience; does not include Douyin
Supplementary notes
According to the source, "Only includes countries and territories with a population of at least 50,000 people. Data are not available for all locations; the ranking is based on available data."
As of October 2025, Indonesia was the country with the largest TikTok advertising reach, with * million users engaging with the popular social video platform. The United States followed, with * million TikTok users. Brazil came in third, with * million users on TikTok watching short videos.
From Reels to Shorts: Social short video takes the internet
Between 2021 and 2022, some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram.
TikTok business model
TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods, such as live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2025, ByteDance was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DataReportal, & We Are Social, & Meltwater. (October 15, 2025). Countries with the largest TikTok advertising audience as of October 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1299807/number-of-monthly-unique-tiktok-users/
DataReportal, und We Are Social, und Meltwater. "Countries with the largest TikTok advertising audience as of October 2025 (in millions)." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1299807/number-of-monthly-unique-tiktok-users/
DataReportal, We Are Social, Meltwater. (2025). Countries with the largest TikTok advertising audience as of October 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1299807/number-of-monthly-unique-tiktok-users/
DataReportal, and We Are Social, and Meltwater. "Countries with The Largest Tiktok Advertising Audience as of October 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/1299807/number-of-monthly-unique-tiktok-users/
DataReportal & We Are Social & Meltwater, Countries with the largest TikTok advertising audience as of October 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1299807/number-of-monthly-unique-tiktok-users/ (last visited July 14, 2026)
Countries with the largest TikTok advertising audience as of October 2025 (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, October 15, 2025. [Online]. Available: /statistics/1299807/number-of-monthly-unique-tiktok-users/
