A. Guttmann
Research Lead covering media
Political advertising in India - statistics & facts
Come election time, Indian streets are filled with sizable banners of beaming politicians promising a shining future for the nation, political jingles blaring through radios and megaphones, and political ads splashed across social media platforms and television screens. 2024 marks an important year for democracy worldwide with over 60 nations, including India, electing new governments. Political advertising in one of the world鈥檚 largest democracies is truly inescapable, having evolved from politicians visiting voters鈥 homes to sprawling IT cells leveraging technology to amplify a political party鈥檚 message.
