A. Guttmann
Research Lead covering media
Digital advertising in Saudi Arabia - statistics & facts
The digital advertising market in Saudi Arabia is witnessing a boom, driven by a tech-savvy population and a government pushing for digital transformation. With over 70 percent internet penetration and one of the highest social media usage worldwide, brands are competing to capture Saudi consumers attention. As businesses shift away from traditional media, digital advertising has become the dominant force, offering targeted and measurable marketing solutions. Major brands and advertisers recognize the Kingdom as a thriving digital hub, leveraging AI-driven advertising and data-driven campaigns to capture consumer attention.
