A. Guttmann
Research Lead covering media
Inclusion and diversity in advertising and marketing in the United States – statistics & facts
Does a change in the Oval Office imply a ubiquitous shift in Americans' hearts and purchase decisions? The multi-billion-dollar question has been at the back of the minds of advertising and marketing professionals, as they strive to balance the expectations of consumers and advertisers alike. As with many other matters, this topic has also become disputed in the political landscape of the United States, with ethnicities, genders, and sexuality influencing audiences' expectations.
