Global online travel market size 2017-2030| ��ƽ��

Online travel market size worldwide from 2017 to 2024, with a forecast until 2030 (in billion U.S. dollars)

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Release date

July 2025

More information

Region

Worldwide

Survey time period

2017 to 2024

Supplementary notes

Estimated data from ��ƽ��'s Mobility Market ��ƽ��. Figures are based on the following travel and tourism markets: hotels, vacation rentals, cruises, package holidays, and camping.

Data refers to direct bookings via the website of the service provider, as well as bookings via online travel agencies (OTAs). Figures do not consider other types of revenue that might not be included in the initial bookings (e.g., hotel revenue generated by conference room bookings, restaurants, or other services).

Citation formats

In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated trillion U.S. dollars by 2030.

What are the leading online travel companies worldwide?

When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year.

How big is the global travel and tourism market?

According to ��ƽ�� Market ��ƽ��, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over of the total sales value.