A. Guttmann
Research Lead covering media
Beauty and cosmetics advertising in the U.S. - statistics & facts
The beauty and cosmetics sector is a billion-dollar industry. Only in the United States, the industry recorded an estimated revenue of close to 50 billion U.S. dollars in 2022. Likewise, brands allocate high amounts of money to advertising items such as perfumes, make-up, and personal care goods. In January 2023, beauty advertisers in the U.S. spent around 373 million dollars to promote their products. According to the most recent data available, ad expenditures in the cosmetics and personal care industry surpassed four billion dollars in 2021.
