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Advertising and marketing to children and teenagers in Brazil – statistics and facts

Brazilian legislation deems it unethical to promote brands to kids – but their parents remain targetable. As legal frameworks evolved, from the Child and Adolescent Statute in 1990 to a 2014 resolution and a 2016 law against "consumerist pressure" and "precocious exposure to marketing communications," advertising towards people under 18 faded along with traditional for-profit media focused on those audiences. That included the end of "TV Globinho" and less consistent broadcasting of "Bom Dia & Cia," two daily morning cartoon shows aired by some of Brazil's most-viewed free TV channels.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Top brand among Brazilian children & teens
  • YouTube

Recommended statistics

Overview

8

Overview

Advertising consumption and perception

4

Advertising consumption and perception

Impact on households' consumption

6

Impact on households' consumption

Most well-known entertainment brands

8

Most well-known entertainment brands

Favorite brands

9

Favorite brands

Spotlight: parental advisory

4

Spotlight: parental advisory

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