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Retail media in Australia - statistics & facts

Globally, digital retail media advertising spending is predicted to continue to increase year-on-year for the foreseeable future. The industry saw major worldwide growth of 35 percent in 2021. Whilst predictions suggest that growth will continue for several years, it is estimated that yearly growth will be less from 2022 onwards, and will reduce gradually year-on-year.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Share of advertisers who have used In store or store front digital advertising
  • **%
  • Share of advertisers who had experimented with retail media advertising
  • **%
  • Share of retail media advertisers in the FMCG industry
  • **%

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Current statistics on this topic

Online Advertising

Digital retail media ad spend growth worldwide 2018-2028

Media

Share of advertisers who used retail media advertising Australia 2023

Media

Re-allocation of budget for retail media advertising Australia 2023

Recommended statistics

Global overview

6

Global overview

National overview

6

National overview

Advertisers and retail partners

5

Advertisers and retail partners

Retail advertising spending by medium

7

Retail advertising spending by medium

Further reports

Get the best reports to understand your industry

Digital retail media advertising in the United States
Digital retail media advertising in the United States
Digital retail media advertising in Europe
Digital retail media advertising in Europe
Digital retail media advertising worldwide
Digital retail media advertising worldwide
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