Advertising and marketing to Generation Z in the United States – statistics & facts
Promoting brands among the youngest group of adult consumers resembles a marathon rather than a spree. Gen Zers in the United States enjoyed the smallest amount of disposable income, suggesting that their affinity for certain products and services can only convert into sale increases to a limited extent. At the same time, turning a company into an integral, positive part of a person's formative years may help the brand in the long run by consolidating consumption habits among an entire audience. However, Generation Z's expectations and technology preferences challenge some advertisers seeking a communication revamp.
