A. Guttmann
Research Lead covering media
Advertising in Indonesia - statistics & facts
Indonesia was once a stronghold for traditional advertising methods. From billboards adorning urban streets to television commercials dominating prime-time slots, these platforms were the backbone of marketing strategies. However, the rapid rise of digital technology and shifting consumer habits have drastically reduced the influence of these conventional channels. Digital advertising is expected to continue to dominate this industry in Indonesia, prompting businesses to adapt to a new era of advertising.
