A. Guttmann
Research Lead covering media
Advertising and marketing in Ecuador – statistics & facts
Some advertising markets pray and hope that they shall receive. Ecuador is taking a leap of faith. Overall, its ad spending was expected to expand in 2025 at a pace similar to the regional average: Ad revenues' annual growth rates in Latin America were forecast to enter the second half of the 2020s at single-digit figures. Yet this relatively small country was predicted to go further. The Ecuadorian ad expenditure's compound annual growth rate (CAGR) for the rest of the decade was estimated to reach nine percent.
