A. Guttmann
Research Lead covering media
Influencer marketing in India - statistics & facts
From the agoras and bazaars of yore to present day online marketplaces, the notions of sales and marketing have come a long way. We are now in the 鈥淩elationship Era鈥 where companies prioritize engaging and retaining consumers through loyalty programs and personalized social media content. With the rapid penetration of social media platforms such as Meta, Instagram, YouTube, and X, India鈥檚 marketing scene has also undergone an overhaul as marketers switched from traditional marketing and advertising methods to the digital plane. A notable strategy to have swept across the country was influencer marketing.
