Advertising in Israel - statistics & facts
The advertising market in Israel includes diverse advertising channels, and it is achieving excellent prosperity. In 2022, the advertising market revenue amounted to two billion U.S. dollars. According to estimates, it will increase to 2.68 billion U.S. dollars in 2027. Until about a decade ago, most advertising activities took place on the traditional media such as television, radio, and press. In recent years, with the accelerated rise of new technologies, digital advertising has been gaining momentum rapidly. In 2022, search advertising constituted the most profitable segment in Israel's advertising industry, with 533.7 million U.S. dollars in revenue. In search advertising, marketers place paid ads in online search engines such as Google. Since search engines are prevalent, these ads can reach numerous internet users.
