A. Guttmann
Research Lead covering media
Advertising in Benelux - statistics & facts
The European advertising industry has been heavily impacted by the coronavirus crisis. The total advertising spending has recovered from the pandemic hit. The Benelux region is mostly following the same trend as Europe. Though often grouped together into one region, Belgium, the Netherlands, and Luxembourg have their own signature ad industries. In 2022, for example, Dutch advertisers focused their efforts on digital advertising, while Belgium and Luxembourg saw more investments in traditional media.
