Topic: Artificial intelligence (AI) use in marketing in the United States

Artificial intelligence (AI) use in marketing in the United States – statistics & facts

Once considered a specialized technology, artificial intelligence (AI) has now become a fundamental component of marketing strategies in the United States. Forecasts estimate the U.S. market size of overall AI at nearly 74 billion U.S. dollars by 2025, with expectations set to surpass 250 billion by 2028. As marketers and advertisers find new applications of the technology, the strategies in the industry are being restructured and enhanced in various ways.

AI market size in the U.S.
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U.S. AI market growth
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New AI total unicorns in the U.S.
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Current statistics on this topic

Brands & Leaders

Leading areas of AI adoption in B2B tech marketing in the U.S. 2023

Online Advertising

Marketers applying AI in B2B influencer marketing in the U.S. 2024

Marketing

Areas of value with AI tools for marketers in the U.S. 2024

Overview

Market size of AI in the United States 2020-2032
Market size of AI in the United States 2020-2032
Market size of AI in the United States from 2020 to 2032 (in billion U.S. dollars)
Growth of the AI market in the United States 2021-2032
Growth of the AI market in the United States 2021-2032
Growth of the AI market in the United States from 2021 to 2032
Generative AI market size in the United States 2019-2032
Generative AI market size in the United States 2019-2032
Generative AI market size in the United States from 2019 to 2032 (in million U.S. dollars)
Generative AI market growth in the United States 2020-2032
Generative AI market growth in the United States 2020-2032
Generative AI market growth in the United States from 2020 to 2032
Newly funded AI companies worldwide 2013-2025
Newly funded AI companies worldwide 2013-2025
Number of newly funded artificial intelligence (AI) companies worldwide from 2013 to 2025
New AI unicorns in the U.S. Q4 2020-Q4 2025
New AI unicorns in the U.S. Q4 2020-Q4 2025
Number of new artificial intelligence (AI) unicorns in the United States from 4th quarter 2020 to 4th quarter 2025
AI-related jobs' share posted in the U.S. 2024 vs. 2025, by sector
AI-related jobs' share posted in the U.S. 2024 vs. 2025, by sector
Share of artificial intelligence (AI) related jobs posted in the United States from 2024 to 2025, by sector

AI use cases in the marketing industry

Common application of AI among marketers in the U.S. 2024
Common application of AI among marketers in the U.S. 2024
Common uses of artificial intelligence (AI) according to marketers in the United States as of July 2024
Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
Leading marketing areas being integrated with artificial intelligence (AI) according to chief executive officers (CEOs) in the United States as of January 2026
Leading concerns for AI among B2B marketers in the U.S. 2025
Leading concerns for AI among B2B marketers in the U.S. 2025
Leading concerns about artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025
Leading goals for AI among B2B marketers in the U.S. 2025
Leading goals for AI among B2B marketers in the U.S. 2025
Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025
Common application of AI for written content among marketers in the U.S. 2024
Common application of AI for written content among marketers in the U.S. 2024
Most common uses of artificial intelligence (AI) for written content according to marketers in the United States as of July 2024
Applications of AI in small business marketing in the U.S. 2025
Applications of AI in small business marketing in the U.S. 2025
Leading applications of artificial intelligence (AI) in marketing among small businesses in the United States in 2025
AI usage in loyalty programs in the U.S. 2024
AI usage in loyalty programs in the U.S. 2024
Share of companies currently using or planning to use artificial intelligence (AI) in loyalty programs in the United States in 2024
Leading uses of GenAI for content tasks among marketers in the U.S. 2024
Leading uses of GenAI for content tasks among marketers in the U.S. 2024
Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024
Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024
Top solutions for AI-related marketing challenges in measurement in the U.S. 2026
Top solutions for AI-related marketing challenges in measurement in the U.S. 2026
Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026

Marketer insights

Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024
Marketing AI standards needed the most for advanced measurement in the U.S. 2026
Marketing AI standards needed the most for advanced measurement in the U.S. 2026
Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026
Changes in AI usage for direct mail campaigns for leaders in Canada & the U.S. 2026
Changes in AI usage for direct mail campaigns for leaders in Canada & the U.S. 2026
Companies' usage of artificial intelligence (AI) and/or automation for direct mail campaigns compared to a year earlier according to operations leaders in Canada and the United States as of February 2026
Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
Percentage of marketers planning to or interested in working with virtual or AI-generated influencers in the United States as of July 2025
Top ad agency areas impacted by GenAI according to marketers in the U.S. 2024
Top ad agency areas impacted by GenAI according to marketers in the U.S. 2024
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024
Expert opinions on certain expectations of AI in the U.S. 2025
Expert opinions on certain expectations of AI in the U.S. 2025
Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025
Marketers experiencing a competitive edge in strategies from AI in worldwide 2024
Marketers experiencing a competitive edge in strategies from AI in worldwide 2024
Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024
Main areas of improvement from AI in marketing outcomes worldwide 2024
Main areas of improvement from AI in marketing outcomes worldwide 2024
Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024

Consumer insights

Most common sources of new brand discovery among internet users in the U.S. 2024
Most common sources of new brand discovery among internet users in the U.S. 2024
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024
Consumer attitudes toward AI usage by brands in the U.S. 2024
Consumer attitudes toward AI usage by brands in the U.S. 2024
Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024
Top product recommendation sources according to consumers in the U.S. 2024
Top product recommendation sources according to consumers in the U.S. 2024
Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024
Consumer support to brands using AI for selected activities in the U.S. 2024
Consumer support to brands using AI for selected activities in the U.S. 2024
Consumer support to brands using artificial intelligence (AI) for selected activities in the United States as of March 2024
Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation
Support to brands using AI for customized suggestions in the U.S. 2024, by generation
Support to brands using AI for customized suggestions in the U.S. 2024, by generation
Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation
Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
Most accepted cases of use of artificial intelligence (AI) in advertising according to adults in the United States as of November 2023
Brands' main advantages using AI according to consumers worldwide 2025
Brands' main advantages using AI according to consumers worldwide 2025
Leading advantages of brands using artificial intelligence (AI) according to consumers in selected countries worldwide as of January 2025
Brands' main disadvantages using AI according to consumers worldwide 2025
Brands' main disadvantages using AI according to consumers worldwide 2025
Leading disadvantages of brands using artificial intelligence (AI) according to consumers in selected countries worldwide as of January 2025

AI market size in the U.S.
*****bn USD

U.S. AI market growth
*****%

New AI total unicorns in the U.S.
**

Key figures

The most important key figures provide you with a compact summary of the topic of "Artificial intelligence (AI) use in marketing in the United States" and take you straight to the corresponding statistics.

- Most important industry trend
- AI-powered personalization
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Detailed statistics
Most important trends according to marketing agencies in the U.S. & Canada 2025
- Leading marketing areas being integrated with AI
- Analytics & CX
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Detailed statistics
Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
- Most common application of AI for written content in the U.S.
- Emails and newsletters
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Detailed statistics
Common application of AI for written content among marketers in the U.S. 2024
- Share of operations leaders reporting increase in AI use for direct mail campaigns
- **%
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Detailed statistics
Changes in AI usage for direct mail campaigns for leaders in Canada & the U.S. 2026

- Share of consumers preferring brands using AI for designs
- **%
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Detailed statistics
Consumer attitudes toward AI usage by brands in the U.S. 2024
- Brands' main advantages using AI
- Faster customer support
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Detailed statistics
Brands' main advantages using AI according to consumers worldwide 2025
- Brands' main disadvantages using AI
- Loss of the human touch
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Detailed statistics
Brands' main disadvantages using AI according to consumers worldwide 2025

Further reports

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Marketing personalization in the United States

Artificial intelligence (AI) in influencer marketing worldwide

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Artificial intelligence (AI) use in marketing in the United States – statistics & facts

Key insights