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Cannes Lions International Festival of Creativity – statistics & facts

Dynamic as few and consumer-centered as perhaps even fewer, the advertising industry left the 71st edition of the Cannes Lions International Festival of Creativity in June 2024 with two main takeaways. One was the still growing relevance of influencer marketing, with online creators-revolving campaigns winning, for instance, the Titanium Grand Prix and the Creative B2B Grand Prix. Another sign of the times was the strengthening of humor in brand communications, as several competitors bet on whimsy to excite the juries. However, the event struggles to recover the grandiosity of its past iterations, particularly pre-pandemic ones. In 2024, the number of Cannes Lions entries stood fell behind 26.8 thousand. That was over 17 percent below the registrations recorded in 2018.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Number of Cannes Lions entries
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