A. Guttmann
Research Lead covering media
Advertising in North America – statistics & facts
North America comprises three large economies: Canada, Mexico, and the United States. The North American advertising market, however, heavily relies on the U.S. In 2025, its estimated share in North American ad revenues exceeded 90 percent, both for on and offline channels. Canada followed with five percent, while Mexico remained in third place. The U.S. and Canada alone were forecast to attract more than four out of every 10 U.S. dollars spent on ads worldwide in 2025, surpassing all other global regions. That expansion seems far from reaching a ceiling, as the North American ad expenditure was projected to continuously rise as the decade unfolds, exceeding 490 billion dollars by 2025 and then 610 billion dollars by 2029.
