A. Guttmann
Research Lead covering media
Advertising in Colombia – statistics & facts
One of the largest economies in Latin America, Colombia is home to a developing advertising industry. In 2024, Colombia's annual ad spend was projected to grow by over seven percent and reach nearly six trillion Colombian pesos by the end of the year. While this is an important cornerstone for the country, Brazil is expected to continue to have the largest ad market by a wide margin in the region.
