A. Guttmann
Research Lead covering media
Advertising industry in Thailand - statistics & facts
Thai commercials are known for their thought-provoking content. In the past decade, ad spending in Thailand has fluctuated alongside economic progress and rising consumer expenditure. Traditional media such as television, print, and radio, once dominated the market, has eroded as rivals such as digital caught up and gained market share. More corporations are relocating their budgets to online and social media platforms employing advertising ploys such as banner ads, sponsored content, and influencer marketing.
