A. Guttmann
Research Lead covering media
SME/SMB advertising and marketing in the U.S. - statistics & facts
Small businesses are the backbone of the American economy, shaping its resilience and dynamism. Enterprises with fewer than 500 employees represent an overwhelming 99.9 percent of all U.S. businesses, tallying approximately 34.8 million firms. Collectively, these businesses provide livelihoods to 62 million people, which accounts for almost half of the nation’s private-sector workforce. Their contribution extends beyond job creation – they generate about 44 percent of the nation’s gross domestic product (GDP), adding approximately 11.75 trillion U.S. dollars annually to the country’s economic output. Undoubtedly, small businesses are a force within the advertising industry as essential clients, driving innovation and shaping market trends across the nation.
