A. Guttmann
Research Lead covering media
Marketing technology - statistics & facts
Artificial intelligence (AI) is no longer simply an added feature in marketing platforms, it stands at the center of marketing technology. The advanced technology has quickly become a core feature driving an interest in optimizing stacks and data-driven personalization. By the end of 2025, the global martech market’s value is estimated to reach over 800 billion U.S. dollars. Furthermore, the number of martech solutions around the world nearly doubled over the past five years, moving from eight thousand to over 15.4 thousand available solutions as of May 2025. With this sharp focus on AI, the industry seems poised to experience some groundbreaking and innovative transformations in the coming years.
