among marketing professionals in management and leadership positions in the U.S. UK, India, and Canada
Supplementary notes
40 percent of respondents located in the United States, 27 percent in India, 24 percent in the United Kingdom, and nine percent in Canada. 40 percent of respondents working in B2B, 24 percent in B2C, and 35 percent in both B2B and B2C.
Citation formats
Top activities marketers trust AI to carry out worldwide 2022
According to a survey conducted among marketing professionals in the United States, United Kingdom, India, and Canada, ** percent of respondents said they trusted artificial intelligence (AI) to target ads. AI was trusted by ** percent of respondents to personalize content and offers in real time, while ** percent said they trusted AI to optimize email send time.
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Oracle. (March 29, 2022). Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. "Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. (2022). Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. "Leading Activities Marketers Trust Artificial Intelligence (Ai) to Do for Them in Selected Economies Worldwide as of January 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle, Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 ÌÇÐÄÆƽâ°æ, /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/ (last visited July 16, 2026)
Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 [Graph], Oracle, March 29, 2022. [Online]. Available: /statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
