Product placement marketing worldwide – statistics & facts
Commercials and advertisements can boost sales, but product placement is, more and more, a brand's best friend. The 2020s are watching an investment boom in embedded marketing. In 2024, global spending on product placement will reach an estimated 33 billion U.S. dollars. For comparison, marketing revenues worldwide amounted to almost 898 billion dollars a year earlier. Therefore, featuring a brand with varying degrees of discretion and seamlessness on a medium to grant it exposure still attracts less than four out of 100 dollars spent on marketing. However, while the industry's overall size increased by around five percent in 2023, product placement's annual growth rates have been consistently double-digit, suggesting a strong rising trend and depicting a segment responsible for pushing global investments in marketing.
