A. Guttmann
Research Lead covering media
Advertising in the Middle East and North Africa - statistics & facts
The Middle East is generally seen as an attractive market for marketers and advertisers looking to increase their brand awareness. It has a growing middle class, a large population, and high internet usage rates. While the Middle East and North Africa region remains a dynamic and attractive market for potential investors, there is still room for growth when it comes to advertising in the region. By 2024, global advertising in the region was forecasted to reach a market value of around 12.3 billion U.S. dollars. Pan-Arab countries came in seventeenth place after Switzerland among the world’s largest advertising markets.
