Topic: Sustainability in advertising & marketing in the United States

Sustainability in advertising and marketing in the United States - statistics & facts

The planet is heating up, and brands are keen to present themselves as eco-friendly actors. This especially rings true in the United States, where its status as the number one economy goes hand in hand with a sizeable global ecological footprint. Amid a heightened public focus on sustainability, there is an increasing demand for companies to do their part in ensuring a more environmentally responsible future. With American consumers in key markets frequently scrutinizing the sustainability practices of brands before opening their wallets, maintaining integrity is key.

Most sustainable company in the U.S.
Constellation Energy

Share of U.S. consumers believing brands should speak out on climate change
**%

Share of U.S. consumers more concerned with sustainability in 2023 than previous year
**%

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Current statistics on this topic

Marketing

Importance areas marketers expected to change worldwide 2023

Brands & Leaders

Leading factors that make a beauty product sustainable worldwide 2023

Shopping Behavior

Consumers more concerned about sustainability in 2023 than a year ago worldwide

Overview

Global ecological footprint based on number of earths 2022
Global ecological footprint based on number of earths 2022
How many Earths would we need if the world's population lived like..
Net zero emission target years according to advertisers worldwide 2023
Net zero emission target years according to advertisers worldwide 2023
Year when brands aimed to achieve net zero with their advertising activities worldwide as of September 2023
Net zero emission target years according to ad agencies worldwide 2023
Net zero emission target years according to ad agencies worldwide 2023
Year when advertising agencies aimed to achieve net zero with their activities worldwide as of September 2023
Biggest corporate greenwashing fines worldwide 2023, by company
Biggest corporate greenwashing fines worldwide 2023, by company
Biggest corporate greenwashing fines worldwide as of 2023, by company (in million U.S. dollars)
Most sustainable companies in the United States in 2026
Most sustainable companies in the United States in 2026
Top sustainable companies in the United States in 2026

Environmental impact and emissions

Emissions generated by digital ad campaigns 2023
Emissions generated by digital ad campaigns 2023
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons)
Emissions generated by programmatic advertising worldwide 2023, by country
Emissions generated by programmatic advertising worldwide 2023, by country
Monthly carbon emissions generated by programmatic advertising in selected countries worldwide in 1st quarter 2023 (in 1,000 metric tons)
Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Emissions generated per 1,000 programmatic advertising impressions in selected countries worldwide in 1st quarter 2023 (gCO₂PM)
Most polluting websites of companies 2023
Most polluting websites of companies 2023
Companies' websites producing most CO2 per month (in kg of CO2e)
Most polluting ad production activity areas worldwide 2023, by carbon emissions
Most polluting ad production activity areas worldwide 2023, by carbon emissions
Leading advertising production activity areas by carbon emissions in Europe, Australia, and North America in 2023 (in tCO2e)

Marketer use

Importance areas marketers expected to change worldwide 2023
Importance areas marketers expected to change worldwide 2023
Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023
Selected attitudes on sustainability in marketing among executives worldwide 2023
Selected attitudes on sustainability in marketing among executives worldwide 2023
Selected attitudes on sustainability in marketing among executives worldwide as of January 2023
Top opportunities driving move towards marketing sustainability worldwide 2023
Top opportunities driving move towards marketing sustainability worldwide 2023
Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023
Top challenges preventing move towards marketing sustainability worldwide 2023
Top challenges preventing move towards marketing sustainability worldwide 2023
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023
Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Top areas needing to adjust to generational shifts for marketers in the U.S. 2023
Top areas needing to adjust to generational shifts for marketers in the U.S. 2023
Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023

Consumer insights

Consumers more concerned about sustainability in 2023 than a year ago worldwide
Consumers more concerned about sustainability in 2023 than a year ago worldwide
Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries
Top social issues consumers believed brands should speak out on in the U.S. 2024
Top social issues consumers believed brands should speak out on in the U.S. 2024
Leading social issues consumers believed brands should speak out on in the United States as of 2024
Top sources favored by consumers to learn about brands' sustainability U.S. 2023
Top sources favored by consumers to learn about brands' sustainability U.S. 2023
Leading sources from which consumers would like to get information about brands' sustainability efforts in the United States as of May 2023
Influence of sustainability on consumer brand choice in the U.S. 2023, by age
Influence of sustainability on consumer brand choice in the U.S. 2023, by age
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age
Influence of sustainability on consumer brand choice in the U.S. 2023, by gender
Influence of sustainability on consumer brand choice in the U.S. 2023, by gender
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender
Sustainability influence on brand choice in the U.S. 2023, by ethnicity and race
Sustainability influence on brand choice in the U.S. 2023, by ethnicity and race
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race
Leading factors that make a beauty product sustainable worldwide 2023
Leading factors that make a beauty product sustainable worldwide 2023
Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares)

Most sustainable company in the U.S.
Constellation Energy

Share of U.S. consumers believing brands should speak out on climate change
**%

Share of U.S. consumers more concerned with sustainability in 2023 than previous year
**%

Key figures

The most important key figures provide you with a compact summary of the topic of "Sustainability in advertising & marketing in the United States " and take you straight to the corresponding statistics.

- Share of U.S. and Canada CMOs viewing sustainability as critical within their businesses
- **%
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Detailed statistics
Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
- Share of U.S. and Canada CMOs allocating more than 60 percent of budget to sustainability
- *%
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Detailed statistics
Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
- Share of U.S. marketers deeming changes necessary in sustainability to keep up with generational shifts
- **%
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Detailed statistics
Top areas needing to adjust to generational shifts for marketers in the U.S. 2023

- Top source for consumers to research brands' sustainability
- Social media
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Detailed statistics
Top sources favored by consumers to learn about brands' sustainability U.S. 2023
- Share of U.S. consumers who think ad agencies working for fossil fuel brands should be held liable for greenwashing
- **%
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Detailed statistics
Opinions on ad industry's liability for fuel brands sustainability issues U.S. 2022
- Share of Gen Z consumers only buying from brands they consider sustainable
- **%
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Detailed statistics
Influence of sustainability on consumer brand choice in the U.S. 2023, by age