A. Guttmann
Research Lead covering media
Advertising in Italy - statistics & facts
The Italian ad market has 10 billion reasons to celebrate. In 2024, advertisers were expected to dish out more than 10 billion euros in ad campaigns in Italy, crossing a significant threshold and marking a notable increase from the previous year麓s value of nine billion. On its part, the鈥痵hare of digital in the ad spend of Europe鈥檚 fourth-largest economy鈥痟overed close to half of the total, as television鈥檚 dominance as the main advertising medium becomes a memory.
