Key insights
- Leading advertising company
- Cheil Worldwide

Detailed statistics
Main advertising companies South Korea 2023, by sales revenue
- Leading internet advertising format
- Search-based

Detailed statistics
Display vs. search ad revenue in South Korea 2016-2025
- Leading mobile advertising format
- Search-based

Detailed statistics
Mobile ad revenue distribution South Korea 2017-2025, by format
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Overview
6
- Expenditure of internet advertising in South Korea 2015-2025
- Online advertising revenue in South Korea 2013-2022, by format
- Online advertising expenditure in South Korea 2015-2025
- Online advertising spending growth in South Korea 2019-2025, by medium
- Distribution of sources used to find new brands in South Korea Q3 2024, by type
- Attitudes towards online advertising in South Korea 2025
Overview
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Expenditure of internet advertising in South Korea 2015-2025

Expenditure of internet advertising in South Korea 2015-2025
Spending on internet advertisements on computers in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)
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Online advertising revenue in South Korea 2013-2022, by format

Online advertising revenue in South Korea 2013-2022, by format
Revenue from online advertising in South Korea from 2013 to 2022, by format (in trillion South Korean won)
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Online advertising expenditure in South Korea 2015-2025

Online advertising expenditure in South Korea 2015-2025
Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)
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Online advertising spending growth in South Korea 2019-2025, by medium

Online advertising spending growth in South Korea 2019-2025, by medium
Change in online advertising spending in South Korea from 2019 to 2023 with forecasts up to 2025, by medium
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Distribution of sources used to find new brands in South Korea Q3 2024, by type

Distribution of sources used to find new brands in South Korea Q3 2024, by type
Distribution of sources used by internet users to discover new brands, products, and services in South Korea in 3rd quarter of 2024, by type of source
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Attitudes towards online advertising in South Korea 2025

Attitudes towards online advertising in South Korea 2025
Attitudes towards online advertising in South Korea as of June 2025
Mobile advertising
5
- Mobile ad revenue in South Korea 2015-2025, by format
- Mobile ad revenue distribution South Korea 2017-2025, by format
- Expenditure on mobile advertising in South Korea 2015-2025
- Spending on mobile advertisements South Korea 2015-2023, by ad type
- Ratio of unique to total mobile ad spending South Korea 2025
Mobile advertising
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Mobile ad revenue in South Korea 2015-2025, by format

Mobile ad revenue in South Korea 2015-2025, by format
Mobile advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won)
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Mobile ad revenue distribution South Korea 2017-2025, by format

Mobile ad revenue distribution South Korea 2017-2025, by format
Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format
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Expenditure on mobile advertising in South Korea 2015-2025

Expenditure on mobile advertising in South Korea 2015-2025
Spending on mobile advertisements in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)
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Spending on mobile advertisements South Korea 2015-2023, by ad type

Spending on mobile advertisements South Korea 2015-2023, by ad type
Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won)
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Ratio of unique to total mobile ad spending South Korea 2025

Ratio of unique to total mobile ad spending South Korea 2025
Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won)
PC advertising
6
- Spending on PC advertisements South Korea 2014-2023
- Spending on PC advertisements South Korea 2015-2023, by ad type
- Display ad value on leading platforms South Korea Q1 2025
- Display ad amount on leading platforms South Korea Q1 2025
- Display ad value on Naver in South Korea Q1 2025, by industry
- Display ad value on Daum in South Korea Q1 2025, by industry
PC advertising
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Spending on PC advertisements South Korea 2014-2023

Spending on PC advertisements South Korea 2014-2023
Spending on PC advertising in South Korea from 2015 to 2023 with forecast up to 2025 (in trillion South Korean won)
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Spending on PC advertisements South Korea 2015-2023, by ad type

Spending on PC advertisements South Korea 2015-2023, by ad type
Spending on PC advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won)
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Display ad value on leading platforms South Korea Q1 2025

Display ad value on leading platforms South Korea Q1 2025
Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won)
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Display ad amount on leading platforms South Korea Q1 2025

Display ad amount on leading platforms South Korea Q1 2025
Number of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025
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Display ad value on Naver in South Korea Q1 2025, by industry

Display ad value on Naver in South Korea Q1 2025, by industry
Value of digital display advertisements on search engine Naver in South Korea in 1st quarter 2025, by industry sector (in million South Korean won)
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Display ad value on Daum in South Korea Q1 2025, by industry

Display ad value on Daum in South Korea Q1 2025, by industry
Value of digital display advertisements on web portal Daum in South Korea in 1st quarter 2025, by industry sector (in million South Korean won)
Online video advertising
5
- Monthly spending on online video advertisements South Korea 2020-2025
- Main media platforms for online video ads South Korea 2025, by advertising costs
- Online video ad expenditure on YouTube South Korea 2021-2025
- Online video ad expenditure on Instagram South Korea 2021-2025
- Online video ad expenditure on Facebook South Korea 2021-2025
Online video advertising
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Monthly spending on online video advertisements South Korea 2020-2025

Monthly spending on online video advertisements South Korea 2020-2025
Monthly market size of the online video advertising industry in South Korea from January 2020 to May 2025 (in billion South Korean won)
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Main media platforms for online video ads South Korea 2025, by advertising costs

Main media platforms for online video ads South Korea 2025, by advertising costs
Leading media platforms for online video advertising in South Korea as of May 2025, by advertising expenses (in billion South Korean won)
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Online video ad expenditure on YouTube South Korea 2021-2025

Online video ad expenditure on YouTube South Korea 2021-2025
Spending on online video advertising on YouTube in South Korea from January 2021 to May 2025 (in billion South Korean won)
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Online video ad expenditure on Instagram South Korea 2021-2025

Online video ad expenditure on Instagram South Korea 2021-2025
Spending on online video advertising on Instagram in South Korea from January 2021 to May 2025 (in billion South Korean won)
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Online video ad expenditure on Facebook South Korea 2021-2025

Online video ad expenditure on Facebook South Korea 2021-2025
Spending on online video advertising on Facebook in South Korea from January 2021 to May 2025 (in billion South Korean won)
Social media advertising
7
- Social network penetration South Korea Q3 2024
- Number of users of social media advertising in South Korea 2019-2028
- Total potential ad reach on social media in South Korea 2025, by platform
- Year-on-year change in reported social media ad reach South Korea 2025, by platform
- Potential social media ad reach vs. internet users South Korea 2025, by platform
- Potential social media ad reach vs. total population South Korea 2025, by platform
- Influencer advertising spending in South Korea 2017-2030
Social media advertising
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Social network penetration South Korea Q3 2024

Social network penetration South Korea Q3 2024
Penetration of leading social networks in South Korea as of 3rd quarter 2024
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Number of users of social media advertising in South Korea 2019-2028

Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
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Total potential ad reach on social media in South Korea 2025, by platform

Total potential ad reach on social media in South Korea 2025, by platform
Total potential reach of advertisements on social media in South Korea as of February 2025, by social media platform (in millions)
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Year-on-year change in reported social media ad reach South Korea 2025, by platform

Year-on-year change in reported social media ad reach South Korea 2025, by platform
Year-on-year change in reported reach of advertisements on social media in South Korea as of February 2025, by social media platform
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Potential social media ad reach vs. internet users South Korea 2025, by platform

Potential social media ad reach vs. internet users South Korea 2025, by platform
Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of February 2025, by social media platform
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Potential social media ad reach vs. total population South Korea 2025, by platform

Potential social media ad reach vs. total population South Korea 2025, by platform
Total potential reach of advertisements on social media compared to the total population in South Korea as of February 2025, by social media platform
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Influencer advertising spending in South Korea 2017-2030

Influencer advertising spending in South Korea 2017-2030
Influencer advertising spending in South Korea from 2017 to 2030 (in million U.S. dollars)
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