Topic: Advertising in Malaysia

Advertising in Malaysia - statistics & facts

The catchy jingle of Gardenia bread or the memorable yellow man of DiGi mobile network are still etched in the minds of many Malaysians. Impactful advertisements will not only create brand awareness but also help to foster consumer loyalty and build a competitive edge. With the importance of advertising for businesses, the market value of the advertising industry in Malaysia was estimated to reach more than one billion U.S. dollars in 2024.

Net revenue of the advertising market in Malaysia
*bn USD

Net revenue of linear TV advertising in Malaysia
***m USD

Market share of digital advertising in Malaysia
****%

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Current statistics on this topic

Online Advertising

Advertising expenditure in Malaysia 2019-2024

Advertising

TV advertising spending in Malaysia 2019-2023

Online Advertising

Social media advertising spending in Malaysia 2017-2031

Overview

Distribution of ad spend worldwide 2025-2028, by medium
Distribution of ad spend worldwide 2025-2028, by medium
Distribution of advertising spending worldwide from 2025 to 2028, by medium
Revenue in the advertising market worldwide 2017-2031
Revenue in the advertising market worldwide 2017-2031
Revenue in the advertising market worldwide from 2017 to 2031 (in billion U.S. dollars)
Net advertising revenue growth in selected markets in the APAC region 2023-2025
Net advertising revenue growth in selected markets in the APAC region 2023-2025
Net advertising revenue growth in selected markets in the Asia-Pacific (APAC) region from 2023 to 2025
Retail media ad spend CAGR SEA 2023-2030, by country
Retail media ad spend CAGR SEA 2023-2030, by country
Compound annual growth rate (CAGR) of retail media ad spend in Southeast Asia from 2023 to 2030, by country

Key indicators

Net revenue of the advertising market in Malaysia 2019-2029
Net revenue of the advertising market in Malaysia 2019-2029
Net revenue of the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029 (in billion U.S. dollars)
Net advertising revenue in Malaysia 2024, by media
Net advertising revenue in Malaysia 2024, by media
Net revenue of the advertising market in Malaysia in 2024, by media (in million U.S. dollars)
Distribution of the advertising market share in Malaysia 2024-2029, by media
Distribution of the advertising market share in Malaysia 2024-2029, by media
Distribution of the advertising market share in Malaysia in 2024, by media
Advertising expenditure in Malaysia 2019-2024
Advertising expenditure in Malaysia 2019-2024
Advertising spending in Malaysia from 2019 to 2024 (in billion Malaysian ringgit)

Television

Net revenue of the linear TV advertising market in Malaysia 2019-2029
Net revenue of the linear TV advertising market in Malaysia 2019-2029
Net revenue of the linear television advertising market in Malaysia from 2019 to 2024, with forecasts until 2029 (in million U.S. dollars)
Market share of linear TV advertising in Malaysia 2019-2029
Market share of linear TV advertising in Malaysia 2019-2029
Market share of linear television advertising in the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029
Net linear TV advertising revenue in Malaysia 2024, by type
Net linear TV advertising revenue in Malaysia 2024, by type
Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars)
TV advertising spending in Malaysia 2019-2023
TV advertising spending in Malaysia 2019-2023
Television advertising spending in Malaysia from 2019 to 2023 (in billion Malaysian ringgit)
Traditional TV Advertising average ad spending per TV viewer in Malaysia 2017-2030
Traditional TV Advertising average ad spending per TV viewer in Malaysia 2017-2030
Traditional TV Advertising average ad spending per TV viewer in Malaysia from 2017 to 2030 (in U.S. dollars)

Digital

Digital advertising spending in Malaysia Q2 2022-Q2 2024
Digital advertising spending in Malaysia Q2 2022-Q2 2024
Total digital advertising expenditure in Malaysia from 2nd quarter 2022 to 2nd quarter 2024 (in million Malaysian ringgit)
Share of digital ad spending in Malaysia Q2 2024, by format
Share of digital ad spending in Malaysia Q2 2024, by format
Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format
Share of digital ad spending in Malaysia Q2 2025, by segment
Share of digital ad spending in Malaysia Q2 2025, by segment
Share of digital advertising expenditure in Malaysia in 2nd quarter 2025, by segment
Social media advertising spending in Malaysia 2017-2031
Social media advertising spending in Malaysia 2017-2031
Social media advertising spending in Malaysia from 2017 to 2031 (in million U.S. dollars)
Social media advertising spending growth in Malaysia 2018-2030
Social media advertising spending growth in Malaysia 2018-2030
Social media advertising spending growth in Malaysia from 2018 to 2030

Print and radio

Net revenue of the print advertising market in Malaysia 2019-2029
Net revenue of the print advertising market in Malaysia 2019-2029
Net revenue of the print advertising market in Malaysia from 2019 to 2024, with forecasts until 2029 (in million U.S. dollars)
Market share of print advertising in Malaysia 2019-2029
Market share of print advertising in Malaysia 2019-2029
Market share of print advertising in the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029
Net revenue of the radio advertising market in Malaysia 2019-2029
Net revenue of the radio advertising market in Malaysia 2019-2029
Net revenue of the radio advertising market in Malaysia from 2019 to 2024, with forecasts until 2029 (in million U.S. dollars)
Market share of radio advertising in Malaysia 2019-2029
Market share of radio advertising in Malaysia 2019-2029
Market share of radio advertising in the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029

Other media

Net revenue of OOH advertising in Malaysia 2019-2029
Net revenue of OOH advertising in Malaysia 2019-2029
Net revenue of the out-of-home (OOH) advertising in Malaysia from 2019 to 2024, with forecasts until 2029 (in million U.S. dollars)
Market share of outdoor advertising in Malaysia 2019-2029
Market share of outdoor advertising in Malaysia 2019-2029
Market share of out-of-home (OOH) advertising in the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029
Net revenue of the cinema advertising market in Malaysia 2019-2029
Net revenue of the cinema advertising market in Malaysia 2019-2029
Net revenue of the cinema advertising market in Malaysia from 2019 to 2024, with forecasts until 2029 (in million U.S. dollars)
Market share of cinema advertising in Malaysia 2019-2029
Market share of cinema advertising in Malaysia 2019-2029
Market share of cinema advertising in the advertising market in Malaysia from 2019 to 2024, with forecasts until 2029

Consumers perspective

TV advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
TV advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
Share of consumers who discovered new brands, products, and services via television ads in Malaysia from 3rd quarter 2020 to 3rd quarter 2024
Social media advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
Social media advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
Share of consumers who discovered new brands, products, and services via social media ads in Malaysia from 3rd quarter 2020 to 3rd quarter 2024
Search engines advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
Search engines advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
Share of consumers who discovered new brands, products, and services via search engine ads in Malaysia from 3rd quarter 2020 to 3rd quarter 2024
Attitudes toward ads and ad tracking in Malaysia Q3 2023
Attitudes toward ads and ad tracking in Malaysia Q3 2023
Attitudes toward advertising and ad tracking among internet users in Malaysia as of 3rd quarter of 2023

Net revenue of the advertising market in Malaysia
*bn USD

Net revenue of linear TV advertising in Malaysia
***m USD

Market share of digital advertising in Malaysia
****%

Key figures

The most important key figures provide you with a compact summary of the topic of "Advertising in Malaysia" and take you straight to the corresponding statistics.

- Potential reach of Instagram advertising in Malaysia
- ****m
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Detailed statistics
Instagram potential advertising reach in Malaysia 2019-2025
- Potential reach of Facebook advertising in Malaysia
- ****m
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Detailed statistics
Facebook potential advertising reach in Malaysia 2019-2025
- Potential reach of TikTok advertising in Malaysia
- ****m
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Detailed statistics
TikTok potential advertising reach in Malaysia 2022-2025

- Average time spent watching TV in Malaysia
- **hours **minutes
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Detailed statistics
Average time watching TV in Malaysia 2014-2023
- Average daily time spent on social media in Malaysia
- **hours ***minutes
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Detailed statistics
Average daily time spent on social media in Malaysia Q3 2019-Q3 2024
- Average daily time spent using the internet on mobile phones in Malaysia
- **hours ***minutes
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Detailed statistics
Average daily time spent using internet on smartphone in Malaysia Q3 2021-Q3 2024

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Advertising in Malaysia - statistics & facts

Key insights