Topic: Retail industry advertising in the United States

Retail industry advertising in the U.S. - statistics & facts

The retail industry is one of the main drivers of economic growth in the United States, contributing trillions of U.S. dollars to annual GDP and supporting millions of jobs nationwide. In 2022, U.S. retail sales reached a record-high 7.1 trillion U.S. dollars after recovering from the impact of the pandemic. Home to some of the most valuable retail brands worldwide, the United States is also a distinctly competitive retail landscape. With conglomerates such as Amazon, The Home Depot, and Walmart competing for consumer interest and dollars alike, it comes as no surprise that advertising has become an indispensable tool.

Retail ad spend in the U.S.
****bn USD

Leading retail advertiser in the U.S.
Amazon

Leading U.S. retailer by retail sales
Walmart

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Current statistics on this topic

Brands & Leaders

Amazon: ad spend in the U.S. 2012-2022

Brands & Leaders

Walmart: ad spend in the U.S. 2009-2022

Online Advertising

Retail industry digital ad spend in the U.S. 2010-2025

Overview - Retail sector

United States: retail annual sales 2024, by store type
United States: retail annual sales 2024, by store type
Annual retail sales in the United States in 2024, by store type (in billion U.S. dollars)
United States: total retail sales 2022-2028
United States: total retail sales 2022-2028
Retail sales in the United States from 2022 to 2028 (in trillion U.S. dollars)
Quarterly U.S. e-commerce retail sales 09-26
Quarterly U.S. e-commerce retail sales 09-26
Retail e-commerce sales in the United States from 4th quarter 2009 to 1st quarter 2026 (in million U.S. dollars)

Retail advertising benchmarks

Change in total and digital marketing spending in the U.S. 2026, by industry
Change in total and digital marketing spending in the U.S. 2026, by industry
Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry
Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry
Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry
Marketing expenses as a percentage of companies' overall budgets according to chief marketing officers (CMOs) in the United States as of January 2026, by industry
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest growth in advertising spending in the United States in March 2022
Digital ad spend in the U.S. 2022, by industry
Digital ad spend in the U.S. 2022, by industry
Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)
Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
Distribution of digital advertising spending in the United States in 2023, by industry
Digital ad spend growth in the U.S. 2024, by industry
Digital ad spend growth in the U.S. 2024, by industry
Change in digital advertising spending in the United States in 2024, by industry

Retail marketing and advertising

Retail industry ad spend in the U.S. 2022-2023
Retail industry ad spend in the U.S. 2022-2023
Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)
Retail ad spend on TV in the U.S. 2019-2021
Retail ad spend on TV in the U.S. 2019-2021
Retail advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
Retail ad spend on newspapers in the U.S. 2019-2021
Retail ad spend on newspapers in the U.S. 2019-2021
Retail advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
Retail ad spend on radio in the U.S. 2019-2021
Retail ad spend on radio in the U.S. 2019-2021
Retail advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
Retail ad spend on OOH advertising in the U.S. 2019-2021
Retail ad spend on OOH advertising in the U.S. 2019-2021
Retail advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)

Market leaders

Leading U.S. retailers 2022, by ad spend
Leading U.S. retailers 2022, by ad spend
Leading retailers in the United States in 2022, by ad spend (in million U.S. dollars)
Amazon: ad spend in the U.S. 2012-2022
Amazon: ad spend in the U.S. 2012-2022
Amazon's advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
Target Corporation: ad spend in the U.S. 2009-2022
Target Corporation: ad spend in the U.S. 2009-2022
Target Corporation's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Walmart: ad spend in the U.S. 2009-2022
Walmart: ad spend in the U.S. 2009-2022
Walmart's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Macy's: ad spend in the U.S. 2009-2022
Macy's: ad spend in the U.S. 2009-2022
Macy's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)

Spotlight: Digital retail media

Digital retail media ad spending in the U.S. 2024-2029
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)
Digital retail media ad spend growth in the U.S. 2023-2024
Digital retail media ad spend growth in the U.S. 2023-2024
Change in digital retail media advertising spending in the United States in 2023 and 2024
Retail media ad spending as a share of digital ad spend in the U.S. 2024-2029
Retail media ad spending as a share of digital ad spend in the U.S. 2024-2029
Digital retail media advertising spending as a percentage of total digital ad spending in the United States from 2024 to 2029
Leading retail media ad types in the U.S. 2023
Leading retail media ad types in the U.S. 2023
Advertising types that captured consumers' attention on retail platforms in the United States as of March 2023
Reasons for working with retail media networks in the U.S. 2022
Reasons for working with retail media networks in the U.S. 2022
Reasons why advertisers invested in retail media networks (RMN) in the United States as of September 2023
Benefits of retail media networks in the U.S. 2022
Benefits of retail media networks in the U.S. 2022
Benefits of retail media networks according to retailers and brands in the United States as of August 2022

Spotlight: Brand loyalty

Leading factors driving brand loyalty among consumers in the U.S. 2023
Leading factors driving brand loyalty among consumers in the U.S. 2023
Leading factors driving brand loyalty among consumers in the United States as of 2023
Consumers intending to participate in loyalty programs in the U.S 2023, by generation
Consumers intending to participate in loyalty programs in the U.S 2023, by generation
Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation
Average memberships in loyalty programs in the U.S. 2022, by sector
Average memberships in loyalty programs in the U.S. 2022, by sector
Average loyalty program membership in the United States as of February 2022, by sector
Expected features of loyalty programs in the U.S. 2023, by sector
Expected features of loyalty programs in the U.S. 2023, by sector
Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector

Retail ad spend in the U.S.
****bn USD

Leading retail advertiser in the U.S.
Amazon

Leading U.S. retailer by retail sales
Walmart

Key figures

The most important key figures provide you with a compact summary of the topic of "Retail industry advertising in the United States" and take you straight to the corresponding statistics.

- Retail industry TV ad spend in the U.S.
- ***bn USD
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Detailed statistics
Retail ad spend on TV in the U.S. 2019-2021
- Retail's share of total digital ad spend in the U.S.
- **%
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Detailed statistics
Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
- Change in retail wholesale's marketing spend in the U.S.
- ****%
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Detailed statistics
Change in total and digital marketing spending in the U.S. 2026, by industry

- Amazon's global marketing spending
- *****bn USD
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Detailed statistics
Amazon marketing expenditure 2010-2025
- Amazon's ad spend in the U.S.
- ****bn USD
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Detailed statistics
Amazon: ad spend in the U.S. 2012-2022
- Walmart's ad spend in the U.S.
- ****bn USD
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Detailed statistics
Walmart: ad spend in the U.S. 2009-2022
- Target Corporation's ad spend in the U.S.
- ***bn USD
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Detailed statistics
Target Corporation: ad spend in the U.S. 2009-2022
- Macy's ad spend in the U.S.
- ***bn USD
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Detailed statistics
Macy's: ad spend in the U.S. 2009-2022

Further reports

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Digital advertising in the United States

Advertising consumption and perception in the United States

Digital retail media advertising in the United States

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Retail industry advertising in the U.S. - statistics & facts

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