A. Guttmann
Research Lead covering media
Advertising in Argentina - statistics & facts
Argentina is one of the largest economies in Latin America and ranks among the region’s top three advertising spenders. In 2023, ad spending in the South American country increased by 111 percent, partially boosted by a high inflation rate. Both out-of-home (OOH) and cinema witnessed ad spending surges of more than 200 percent, while radio, print, and digital all surpassed 100 percent. According to forecasts, the overall investment in advertising will amount to an estimated 1.8 billion U.S. dollars in 2024, with digital strongly increasing its presence in the Argentinian ad landscape.
