A. Guttmann
Research Lead covering media
Beauty brands on social media - statistics & facts
In a world where celebrities have turned entrepreneurs and users into sellers, consumers’ feeds are saturated with make-up and skincare product posts and shoppable ads. Whether it is latte make-up or brown lip pencils, beauty trends come in and out of vogue seemingly as fast as the TikTok algorithm works. Under the all-seeing eyes of the online community, beauty influencers such as Jeffree Star and Tati Westbrook can get cancelled as quickly as they rise to fame.
