Topic: Brands in Canada

Brands in Canada - statistics & facts

In today’s world, the appreciation of a brand does not end with purchasing its products. In fact, nowadays brands need to be present in their customers’ lives on numerous levels in order to maintain and improve their relationships with them. In the mobile and social era, brick and mortar relationships have shifted towards the virtual plains of the internet. Now more than ever, customers have many outlets to express their love or hate of brands, and those opinions have a tendency to spread fast.

Share of Canadians who would pay more for trusted brands
**%

Canadians who recall ads from trusted brands
**%

Young Canadians interact with brands online
**%

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Current statistics on this topic

Brands & Leaders

Most valuable Canadian brands 2025

Brands & Leaders

Most reputable companies in Canada 2022

Brands & Leaders

Canada's most influential brands 2021

Leaders

Most valuable Canadian brands 2025
Most valuable Canadian brands 2025
Leading Canadian brands in 2025, by brand value (in billion Canadian dollars)
Canada: leading authentic brands 2017
Canada: leading authentic brands 2017
Leading authentic brands in Canada as of June 2017 (index score)
Canada's most influential brands 2021
Canada's most influential brands 2021
Most influential brands in Canada as of October 2020 (index score)
Canada support for brand social campaigns in 2017
Canada support for brand social campaigns in 2017
Leading company social campaigns supported by adults in Canada in 2017
Most reputable companies in Canada 2022
Most reputable companies in Canada 2022
Most reputable companies in Canada in 2022 (index score)

Brand loyalty

Canada: consumers favorite loyalty programs 2018
Canada: consumers favorite loyalty programs 2018
Leading loyalty programs according to consumers in Canada as of February 2018 (index score)
Canada: number of loyalty program memberships 2015-2017
Canada: number of loyalty program memberships 2015-2017
Number of memberships in customer loyalty programs in Canada in 2015 and 2017 (in millions)
Canada: distribution of loyalty program memberships 2017, by sector
Canada: distribution of loyalty program memberships 2017, by sector
Distribution of memberships in customer loyalty programs in Canada in 2017, by sector
Loyalty program membership per program member in Canada 2020-2021, by type
Loyalty program membership per program member in Canada 2020-2021, by type
Average number of loyalty programs enrolled in per program member in Canada in 2020 and 2021, by type
Canadian consumers who were satisfied with loyalty programs 2017, by type
Canadian consumers who were satisfied with loyalty programs 2017, by type
Share of consumers who were very satisfied with selected types of loyalty programs in Canada as of February 2017
Top personal care and beauty stores at which consumers regularly shop in Canada 2019
Top personal care and beauty stores at which consumers regularly shop in Canada 2019
Most popular stores consumers use regularly for personal care and beauty shopping in Canada as of October 2019*
Canada membership of selected loyalty programs 2016
Canada membership of selected loyalty programs 2016
Percentage of consumers who were members of selected loyalty programs in Canada as of January 2016
Reasons consumers break up with brands in Canada 2020
Reasons consumers break up with brands in Canada 2020
Why have you stopped buying specific brands in the past?

Consumer perception

Canadian perceptions on private labels and brand loyalty 2017
Canadian perceptions on private labels and brand loyalty 2017
Agreement with statements about brands among consumers in Canada in 2017
Brand trust and product benefits perception in Canada 2016
Brand trust and product benefits perception in Canada 2016
Brand trust and attitude towards product benefits among consumers in Canada as of 2016
Online Canadians' attitude to location-based technology usage in stores in 2016
Online Canadians' attitude to location-based technology usage in stores in 2016
Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016
Consumers shopping locally during the holiday season in Canada 2016
Consumers shopping locally during the holiday season in Canada 2016
Share of consumers planning on purchasing from local brands during the holiday season in Canada as of September 2016
Importance of retailer reputation during the holiday season Canada 2016
Importance of retailer reputation during the holiday season Canada 2016
Importance of retailer reputation when shopping during the holiday season in Canada as of September 2016
Canada consumer perception of loyalty programs 2017
Canada consumer perception of loyalty programs 2017
Consumer attitude towards loyalty programs in Canada as of February 2017
Most important attributes when buying luxury goods in Canada in 2018
Most important attributes when buying luxury goods in Canada in 2018
Attributes ranked as very important when buying luxury goods by Canadian consumers as of February 2018

Trust

Share of Canadians willing to pay more for trusted brand products 2015-2022
Share of Canadians willing to pay more for trusted brand products 2015-2022
Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022
Leading trusted brands in Canada 2020
Leading trusted brands in Canada 2020
Share of consumers who trust in selected brands in Canada as of January 2020
Share of consumers who recall ads from trusted brands Canada 2019
Share of consumers who recall ads from trusted brands Canada 2019
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019
Share of consumers who recall ads from trusted brands September 2019, by gender
Share of consumers who recall ads from trusted brands September 2019, by gender
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender
Share of Canadians willing to pay more for trusted brand products 2021, by age
Share of Canadians willing to pay more for trusted brand products 2021, by age
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group
Share of Canadians willing to pay more for trusted brand products 2021, by gender
Share of Canadians willing to pay more for trusted brand products 2021, by gender
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender

Private vs. brand label

Share of private label buyers in Canada 2016, by household size
Share of private label buyers in Canada 2016, by household size
Distribution of private label buyers in Canada as of 2016, by household size
Private label prices compared to national brands in Canada 2014-2016
Private label prices compared to national brands in Canada 2014-2016
Price advantage of private label compared to national brands in Canada from 2014 to 2016*
Attitudes towards private labels and name brands in Canada 2020
Attitudes towards private labels and name brands in Canada 2020
Which statements on private label and branded products do you agree with?
Frequency of buying private label products among consumers in Canada 2023
Frequency of buying private label products among consumers in Canada 2023
Frequency of buying private label products among consumers in Canada as of February 2023
Private label dollar share of consumer packaged goods categories in Canada 2017
Private label dollar share of consumer packaged goods categories in Canada 2017
Private label dollar share of selected consumer packaged goods categories in Canada in 2017
Share of private label health and beauty market in Canada by product 2017
Share of private label health and beauty market in Canada by product 2017
Market share of private label health and beauty care (HABA) sales in Canada as of 2017, by product*
Share of private label food market in Canada by product 2017
Share of private label food market in Canada by product 2017
Market share of private label food sales in Canada as of 2017, by category*

Social media

Social media brand engagement among Canadian consumers 2016
Social media brand engagement among Canadian consumers 2016
Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
Most popular brands on Twitter in Canada 2021, by audience
Most popular brands on Twitter in Canada 2021, by audience
Leading brands on Twitter in Canada as of March 2021, by number of followers (in 1,000s)
Most popular brands on YouTube in Canada 2021, by video views
Most popular brands on YouTube in Canada 2021, by video views
Leading brands on YouTube in Canada as of March 2021, by number of video views (in millions)
Consumers comfortable with brand communications via digital channels Canada 2018-2019
Consumers comfortable with brand communications via digital channels Canada 2018-2019
Share of consumers who are comfortable with receiving brand and company communications via selected digital channels in Canada in 2018 and 2019
Share of time spent communicating with brands on social media 2016, by gender
Share of time spent communicating with brands on social media 2016, by gender
Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender

Share of Canadians who would pay more for trusted brands
**%

Canadians who recall ads from trusted brands
**%

Young Canadians interact with brands online
**%

Key figures

The most important key figures provide you with a compact summary of the topic of "Brands in Canada" and take you straight to the corresponding statistics.

- Share of social media time Canadians spent interacting with companies
- **%
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Detailed statistics
Share of time spent communicating with brands on social media 2016, by gender
- Share of Canadians who engaged with brands on Instagram
- **%
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Detailed statistics
Social media brand engagement among Canadian consumers 2016
- Industry with the 2nd highest Facebook engagement in Canada
- Retail
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Detailed statistics
Canada average monthly Facebook brand post volume Q1 2015, by industry
- Top brand on Facebook in Canada based on interactions
- Porshe
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Detailed statistics
Canada most engaging brands on Facebook September 2015, by number of interactions
- Leading brand on Twitter in Canada based on interactions
- Amazon
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Detailed statistics
Canada most engaging brands on Twitter September 2015, by number of interactions

- Leading trusted financial brand in Canada
- RBC Royal Bank
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Detailed statistics
Most trusted brands in the financial services category in Canada 2015
- WestJet's rank among most trusted Canadian airline brands
- *nd place
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Detailed statistics
Most trusted brands in the airlines category in Canada 2015
- Top telco brand based on trust among Canadians
- Bell
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Detailed statistics
Most trusted brands in the telecommunications category in Canada 2015
- Most influential brand according to Canadians
- Google
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Detailed statistics
Canada's most influential brands 2021
- Tim Hortons listed as a brand associated with sponsoring good causes in Canada
- *nd place
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Detailed statistics
Companies affiliated with good causes according to Canadians 2015
- Most trusted retail brand among Canadians
- Costco
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Detailed statistics
Most trusted brands in the retail category in Canada 2015

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Brands in Canada - statistics & facts

Key insights