A. Guttmann
Research Lead covering media
Advertising in Brazil – statistics & facts
Perhaps money cannot buy inspiration, but ingenuity can attract investments. Brazil entered the second half of 2025, once again, among the three most awarded countries at the Cannes Lions International Festival of Creativity, only behind the United States and ahead of the United Kingdom. However, while the gold and bronze medalists rank respectively first and third among the world's leading economies by advertising spending, the South American giant places ninth – the UK's estimated ad revenues are roughly three times higher than Brazil's. Yet the Portuguese-speaking market continues to expand as the Brazilian ad expenditure, estimated at 16.4 billion U.S. dollars in 2025, is projected to grow by almost 13 percent in two years.
