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Digital coupons and deals in the United States - statistics & facts

From newspaper clippings and print circulars to mobile apps and QR codes: The coupon landscape in the United States has undergone a significant digital transformation over the past decade. By offering deals online, businesses can address larger potential audiences, build brand awareness, and boost engagement rates and sales. With close to 60 percent of U.S. consumers using digital coupons, rebates in all their forms are one of the most popular marketing tools for brands.
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Published by Xin Ou, Dec 17, 2025

Key insights

  • Share of coupon users preferring online coupons
  • **%
  • Share of consumers using coupons for inspiration
  • ***%

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·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic

Reach & Traffic

Leading coupons and rebates websites in the U.S. 2023, based on visit share

B2C Services

Leading discount and offer apps in the U.S. 2024, by downloads

Shopping Behavior

Sources of information about products in the U.S. 2025

Recommended statistics

Overview

4

Overview

Use and discovery

11

Use and discovery

Users

6

Users

Mobile usage

5

Mobile usage

Spotlight: Groupon

4

Spotlight: Groupon

Further reports

Get the best reports to understand your industry

Mobile advertising and marketing in the U.S.
Mobile advertising and marketing in the U.S.
Social media advertising and marketing worldwide
Social media advertising and marketing worldwide
Coupon and promotional offer usage in the United Kingdom (UK)
Coupon and promotional offer usage in the United Kingdom (UK)
eCommerce in the United States
eCommerce in the United States
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