Supermarket loyalty programs - statistics & facts
In light of the ongoing cost-of-living crisis, consumers are increasingly focused on saving money while shopping for groceries. Loyalty cards and programs that offer direct discounts or other attractive deals could be the answer they are looking for. Participation in loyalty programs is highest in grocery stores and supermarkets compared to any other category, indicating that access to discounts and special offers in food retail is essential for consumers' daily shopping needs. Despite the global popularity of these programs, some regions showed higher usage rates than others. This trend is also evident across different generations, with older consumers more likely to utilize grocery loyalty programs to save money compared to their younger counterparts.
