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Sustainability in advertising and marketing in Europe - statistics & facts

Key insights

  • Share of European CMOs viewing sustainability as most important marketing trend of 2023
  • **%
  • Share of European companies measuring digital advertising CO鈧俥 emissions
  • **%
  • Most polluting ad production activity area worldwide
  • Air travel

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Current statistics on this topic

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Overview

Environmental impact and emissions

Marketer use

Consumer insights

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