
A. Guttmann
Research Lead covering media

Detailed statistics
Most important marketing trends according to CMOs in Europe 2023

Detailed statistics
Companies measuring digital advertising CO鈧俥 in Europe 2022

Detailed statistics
Most polluting ad production activity areas worldwide 2023, by carbon emissions

Global ecological footprint based on number of earths 2022
How many Earths would we need if the world's population lived like..

Net zero emission target years according to advertisers worldwide 2023
Year when brands aimed to achieve net zero with their advertising activities worldwide as of September 2023

Net zero emission target years according to ad agencies worldwide 2023
Year when advertising agencies aimed to achieve net zero with their activities worldwide as of September 2023

Emissions generated by digital ad campaigns 2023
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons)

Emissions generated by programmatic advertising worldwide 2023, by country
Monthly carbon emissions generated by programmatic advertising in selected countries worldwide in 1st quarter 2023 (in 1,000 metric tons)

Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Emissions generated per 1,000 programmatic advertising impressions in selected countries worldwide in 1st quarter 2023 (gCO鈧侾M)

Most polluting websites of companies 2023
Companies' websites producing most CO2 per month (in kg of CO2e)

Most polluting ad production activity areas worldwide 2023, by carbon emissions
Leading advertising production activity areas by carbon emissions in Europe, Australia, and North America in 2023 (in tCO2e)

Leading ESG aspects in digital advertising in Europe 2025
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of January 2025

Leading methods to drive CO鈧俥 reduction in digital advertising in Europe 2022
Leading methods to drive carbon dioxide equivalent (CO鈧俥) reduction in digital advertising according to advertising executives in Europe as of December 2022

Most important marketing trends according to CMOs in Europe 2023
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023

Leading digital advertising industry challenges in Europe 2025
Leading digital advertising industry challenges according to advertising executives in Europe as of January 2025

Leading sustainability challenges in digital advertising in Europe 2022
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022

Sustainability as a focus for programmatic advertising in Europe 2024
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2024, by stakeholder type

Presence of sustainability in media plans in Europe 2023, by stakeholder type
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type

Companies measuring digital advertising CO鈧俥 in Europe 2022
Share of companies that measured their carbon dioxide equivalent (CO鈧俥) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022

Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023

Role of sustainability in consumer behavior in Germany 2023
Role of sustainability in consumer behavior according to marketers in Germany as of August 2023

Leading factors that make a beauty product sustainable worldwide 2023
Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares)

Consumers more concerned about sustainability in 2023 than a year ago worldwide
Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries

Top aspects of sustainability in advertising in Great Britain 2022
Aspect of sustainability in advertising important to consumers in Great Britain as of August 2022

Importance of measures to save CO鈧 emissions in advertising in Great Britain 2022
Importance consumers attached to measures companies could implement in advertising to save CO鈧 emissions in Great Britain as of August 2022
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