A. Guttmann
Research Lead covering media
Advertising and market research companies in Italy - Statistics and Facts
Since 2013, the sector of advertising and market research has experienced a steady growth in Italy, as the increasing turnover value and other indicators showed. In Italy, the annual internal demand of advertising and market research rose by two percent in 2019 and is expected to increase further by 2.3 percent by 2021. The profitability of financial investments in the industry was quite positive, too. Since 2018, the return-on-investment rate performed by companies has increased and is expected to reach 8.4 percent by 2021.
