A. Guttmann
Research Lead covering media
Marketing in the United States – statistics & facts
The United States is an emblematic economy for the global marketing industry. In 2024, marketing spending in the U.S. surpassed 550 billion U.S. dollars, accounting for over half of marketing revenues worldwide. The annual growth of approximately 11 percent exceeded the global average, likely due to the elections. Meanwhile, expenditures' share in U.S. companies' revenues stood at same levels seen across North America and Europe. That probably reflects a more stable perception of the U.S. market as a source of new business for the ad, marketing, and public relations (PR) segments compared to the previous year. The share of surveyed executives expecting new opportunities to become scarce decreased to about one-third of the interviewees.
