A. Guttmann
Research Lead covering media
Advertising in Portugal - statistics & facts
Advertising puts the sellers of products or services in contact with potential clients, being of utmost importance to the success of any business. Equally important is the choice of the most suitable channels for advertisements to reach each company’s target audience. Portugal’s advertising landscape is marked by the dominance of TV ads. Portuguese largely trust television even though there is a growing relevance of online forms of advertising, particularly social media advertising.
